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Key West Market Update: Balancing Caution with Optimism - August 2025

Sales steady, prices edging higher, and all eyes on the Fed
Ted Stewart  |  September 2, 2025

Whether you're a longtime Conch, a part-time resident, or simply keeping an eye on the market from afar—this update is for you. From conch cottages under $1M to waterfront estates, here’s where Key West real estate stands through August 2025.

And while the Fed hasn’t made a move yet, Jerome Powell dropped the biggest hints so far that rate cuts could arrive as early as mid-September. With mortgage rates already at a 10-month low, buyers and sellers alike are watching closely.

📊 What the Numbers Say (And What They Don’t)

From January through August 2025:

  • Homes sold: 299, down 6% from last year but still 4% higher than 2023

  • Average sold price: $1.45M, up 5% year-over-year

  • List prices: climbed 6% vs. 2024 and 7% vs. 2023

  • Days on market: stretched to 87, up 50% since 2023

  • Price per square foot: flat, holding steady at $988

So, what does this mean? The market is holding—steady prices, steady volume—but homes are taking longer to sell.


🧭 What This Means if You’re a Buyer

If you’ve been waiting for rates to drop, you’re not alone. Many buyers are sitting tight, which creates opportunity for those ready to move.

  • More breathing room: Homes are sitting longer, giving you leverage.

  • Motivated sellers: Especially for listings that have been on the market a while.

  • Prices are steady: No bidding war frenzy, just a question of value.

💡 KeyWestTed Tip: If you’re pre-approved, August may be your moment to act quietly before September’s potential rate cut pulls more buyers back in.


💬 What This Means if You’re a Seller

You might be wondering: has the market cooled too much?

Short answer: No.
Longer answer: Not if you play it right.

  • Homes are still selling—and at higher prices than 2023.

  • Buyers are value-driven—this means cleaner listings, flexible terms, and smart pricing.

  • Luxury is leading the way—$4M+ homes are up 50% in sales since 2023.

💡 KeyWestTed Tip: Presentation and pricing matter more than ever. Price with strategy, stage thoughtfully, and stay flexible—it’s a chess game, not a sprint.


💰 Which Price Ranges Are Moving?

Here’s how sales shook out from January–August:

  • $0–1M: Down 15% from last year, but still up 5% vs. 2023

  • $1–2M: Flat year-over-year, down just 2% since 2023

  • $2–3M: Back on the rise, up 13% vs. 2024

  • $3–4M: Holding strong, up 29% vs. 2023

  • $4M+: The standout performer, up 11% from last year and 50% compared to 2023

The clear trend? Entry-level cooled, while the luxury segment continues to thrive.


🏝️ Final Thoughts from Key West Ted

Markets like this don’t stall—they reset. They create sharper buyers, smarter sellers, and opportunities for deals on both sides.

✔️ Prices are rising, not falling
✔️ Buyers have more time and leverage
✔️ Luxury is thriving
✔️ Rate cuts may spark new competition by fall

So, whether you’re buying, selling, or just watching the market—this is a time to strategize, not sit still.

And when you’re ready to make a move—

You Should Be Here,
🐓KeyWestTed🐓

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